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I never thought I'd find anything useful Tony Robbins ever said, but that sounds true.

• Sammi 9y ago
  I've heard the same idea before, but then it was called identity instead of standards. You have a personal identity that you identify with. You have to permanently change your own personal view of yourself in order to change a behavior long term. Change your identity. It's a way to use cognitive dissonance to your own advantage. If you are doing something that goes against your ingrained view of yourself, then it will be mentally uncomfortable, and you'd rather not be doing it. I think you can also just call this personal values.