Its really just part of being a more global company. iPhone 6S happened because Asian consumers expect phones with big screens. Apples roots are luxury brand,

Its really just part of being a more global company. iPhone 6S happened because Asian consumers expect phones with big screens. Apples roots are luxury brand, but we are seeing it slowly go after other segments of the market. Very natural progression as economies of scale grow and they can bring the same product at lower prices. Even if it means a small hit to consumers in the west, its worth it to start reaching the 2-3 billion people in the rest of the world. Its a classic case of luxury products becoming commodities, and its how a global giant is born.