1) Target bloggers who would use your service or write about your service. The trick is finding them, and finding enough of them. Here's what you can try that h

1) Target bloggers who would use your service or write about your service. The trick is finding them, and finding enough of them. Here's what you can try that has had a bit of success for me: You google keywords looking for bloggers who write about competing services. So if you compete with Chargify, you look for "using chargify", "like chargify", "chargify vs", "saas billing" + "chargify". Skim through the search results and titles, look for blogs and click through. You want people who reviewed chargify, signed up for it, compared it to another service, etc. Just copy the URL to your google doc so you can contact them later, build up a list for now. Its best to go through at least 5 google page results, more if your patient. 2) Once you've got a list ready, go through each blog post, read a bit so you can refer to it, or filter if its not relevant. Find the contact page (CTRL + F 'contact'), usually a form or email will be available. Your pitch will look something like, "Hi my name is ____. I saw your blog post about how chargify was _______. I found that a lot of saas app publishers really like how chargify does x well, but were frustrated by (lack of feature, high cost, etc.). I'm actually working on an app that....Do you think this is a service you'd use? If not, thanks for your time. Or if you'd like to blog a review about us, I'd be happy to tell you more." 3) Like all pitches, some will be ignored, some will be interested, some will pay you right away. Reply promptly of course, within hours if possible. 4) You can try repeating the process of finding blogs through Technorati or Google Blogs, though they have their own issues. Technorati only indexes recent blog posts I believe. Google Blog search is filled with spammers. 5) Repeat the cycle by identifying different types of users who might use your product. This can be difficult because you've probably ingrained the ideal target market user into your psyche. It will also depend on the size and diversity of your market in general. Good luck.