It was not really my point though. It was originally addressing the fact that to attract top quality engineers with tech, the tech needs to be exciting. And App

It was not really my point though. It was originally addressing the fact that to attract top quality engineers with tech, the tech needs to be exciting. And Apple hasn't exactly shined in that regard in the past few years. Now of course, they're a behemoth company and I'm sure they're tackling complex problems, but they're not rewriting entire operating systems or browsers, they're not strong in the Cloud, they don't have a massive distributed systems offering, they're not creating whole new languages, which I would think is what gets the star engineers going on the middle to long term. The reason for that is that their current pace is more about refining things and not messing with a formula that's been making billions year in and year out for the past, what, 10 years? You do raise a great point about the hardware part of their business though, I would agree, it is something that sets them apart from companies like Google, Facebook, Amazon or Microsoft and that is a game-defining aspect as far as attracting talent goes, though in a specific niche.