Good point usaar333, I don't know if I did a good enough job making that distinction clear. In our case the niche product is a big referral buzzkill. My thinkin

Good point usaar333, I don't know if I did a good enough job making that distinction clear. In our case the niche product is a big referral buzzkill. My thinking though was that niche/non-niche aside, it seems like referrals would spread more easily (they wouldn't necessarily be more monetizable) if there was a freemium version though. Do you agree or disagree with that line of thought? For instance, if your gym had a "2 weeks free" and didn't require me to take out my credit card, I think I would be more likely to try it out all things being equal. Then again, my personal experience is often totally biased. I am trying hard to give up thinking that I know what our customers really want and let testing show the way!