On the contrary. This article is great personal marketing -- who can deny the hook of "from phone to Porsche?" He gets a great anecdote and branding angle for

On the contrary. This article is great personal marketing -- who can deny the hook of "from phone to Porsche?" He gets a great anecdote and branding angle for the rest of his life. I'd say the lifetime value of appearing in this article is easily worth the trading down. And besides, we can't necessarily exclude the possibility that he negotiated a little cashish on the side while trading down.