Yet, in spite of all this, the reporting on it is building continual momentum such that it is perceived as a serious problem for the company. Despite the shodd

Yet, in spite of all this, the reporting on it is building continual momentum such that it is perceived as a serious problem for the company. Despite the shoddiness of Mr. Ceglia's case against FB, at what point does the price of negative publicity outweigh the price of a cheap settlement for FB?