I would bring in a application sales and marketing guy and let him run with it, someone with SEO experience and web marketing that can generate some interest ou

I would bring in a application sales and marketing guy and let him run with it, someone with SEO experience and web marketing that can generate some interest outside of the app store. 10% is paltry for turning the who operation over to him. I would say starting at 30% you are starting to get in the range of a guy that can make them take off. Out of curiosity and to give you an entry for a shameless plug, what are the apps? As for the value for an outright sale it is 8-12K.