Sell benefits. If the tech is the benefit, sell that. You have to really understand what are the benefits of the solution you are providing. What problem are yo

Sell benefits. If the tech is the benefit, sell that. You have to really understand what are the benefits of the solution you are providing. What problem are you solving for these people? Tell them your product will solve those problems. Perhaps a link to the product would help us give you some ideas of what those might be.