Ranking #11 with an exact match domain is not doing well by any means. Spot 11 gets maybe 1% of the total clicks coming from that search term. Exact Match domai

Ranking #11 with an exact match domain is not doing well by any means. Spot 11 gets maybe 1% of the total clicks coming from that search term. Exact Match domains are very easy to rank with minimal link building and quality on site content. And to people wondering how a microsite like this can help your main project site, it's because its a hell of a lot easier to rank an exact match domain for a keyword than it is a page of your own site. So you can rank these exact matches and then use them essentially as an info proxy site, where visitors can then click through to your real money site. It's a great strategy really if you want to increase your organic traffic.