That is not really a good parallel. Online advertising is very competitive and much cheaper than newspaper advertising used to be. You cannot possibly say that

That is not really a good parallel. Online advertising is very competitive and much cheaper than newspaper advertising used to be. You cannot possibly say that google creates an artificial scarcity by buying out competitors as the papers used to do. Google makes money by simply ensuring they are the best solution for the fields they are in. But it is a market that anyone can enter and google cannot stop them.