Thought the fact that you needed to build your own furniture was core to Ikea's business model? "The IKEA effect is a cognitive bias in which consumers place a

Thought the fact that you needed to build your own furniture was core to Ikea's business model? "The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly."