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> Oh, come one, you don't need to be a marketing genius [...] But your product does need some marketing, which is the point I was trying to make. Marketing do
by ckastner 9y ago
> Oh, come one, you don't need to be a marketing genius [...]
But your product does need some marketing, which is the point I was trying to make.
Marketing does not just "build on top of [Engineering]", they are codependent.
- kbart 9y agoOf course, just as you need to sell it to make any money. I was talking about "marketing" and "sales" as in department sense, so what I want to say that you can run a company with just engineering department, but you can't run a company with just sales and/or marketing departments (in a product orientated business at least). Sure, it's probably not the most efficient way either. For example, in my previous job I was working in a small, niche company (optical equipment) that had only engineers (~40 total), CEO and an accountant and it was doing pretty good, we had hard times fulfilling all orders. All "marketing" we did was our CEO + few engineers going to the industry related conferences and shows to generate leads.