4 ms·

If you make a product that nobody needs, that's another problem entirely.

• ckastner 9y ago
  Whether the product is needed or not is irrelevant to my assertion.
  • kbart 9y ago
    Oh, come one, you don't need to be a marketing genius to create a product webpage, create social network presence, buy some Google ads or even start a Kickstarter campaign etc. so people can find you themselves. Being "invisible" at this age and time is only possible if you actively try to stay this way or make a product that nobody needs (I ruled out the former as it doesn't make any sense).
    • ckastner 9y ago
      > Oh, come one, you don't need to be a marketing genius [...] But your product does need some marketing, which is the point I was trying to make. Marketing does not just "build on top of [Engineering]", they are codependent.
      • kbart 9y ago
        Of course, just as you need to sell it to make any money. I was talking about "marketing" and "sales" as in department sense, so what I want to say that you can run a company with just engineering department, but you can't run a company with just sales and/or marketing departments (in a product orientated business at least). Sure, it's probably not the most efficient way either. For example, in my previous job I was working in a small, niche company (optical equipment) that had only engineers (~40 total), CEO and an accountant and it was doing pretty good, we had hard times fulfilling all orders. All "marketing" we did was our CEO + few engineers going to the industry related conferences and shows to generate leads.