Further to that, I would argue that clickbait is really based on the title of an article. “Apple would like to remind the FCC that it can’t activate imaginary

Further to that, I would argue that clickbait is really based on the title of an article. “Apple would like to remind the FCC that it can’t activate imaginary FM radios that iPhones don’t have” is pretty damn informative as far as titles go. It’s editorialized, sure, but clickbait would be “You’ll never guess which major phone brand the FCC is trying to bully!!”