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There was a thread on HN about Flexport the other day, and about how branding as "unsexy" was actually a selling point because customers appreciated the authent
by kornish 9y ago
There was a thread on HN about Flexport the other day, and about how branding as "unsexy" was actually a selling point because customers appreciated the authenticity – they'd rather you be reliable than sexy as a logistics company.
I think a lot of people feel the same way about Elon. He's not overpolished, rehearsed, or manipulative...it's just honest and unapologetic.
- ucontrol 9y agoThis is very well said and accurately describes my impressions of Elon's speeches. I'm sure that I'm not the only one who appreciates his down-to-earth, authentic delivery, and it wouldn't be surprising if Elon and those around him are aware of the attractiveness of this approach themselves.