Hmmmm, I wonder if I'm alone in having the "internet" and "internet advertising" change the way I read pages compared to traditional(expert) views of how people

Hmmmm, I wonder if I'm alone in having the "internet" and "internet advertising" change the way I read pages compared to traditional(expert) views of how people read pages. Main point being I focus exclusively on the center content portion. Ads and BS have trained me to completely ignore sidebars and mostly ignore headers(some sites the header/center content is not clearly seperted). I never look at banner/menu until unless I want to explore site.