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Good grief. The entire premise was that owning a Mac made you different, unique. People bought the thing because they identified with THAT not because of spec
by goatherders 9y ago
Good grief. The entire premise was that owning a Mac made you different, unique. People bought the thing because they identified with THAT not because of specs. How do I know this? Because everyone remembers the commercial and how it made them feel and almost no one remembers the machine and what it did comparative to other options at the time.
- evgen 9y agoYou have conflated cause and effect here so much it is hard to untangle just where you diverged from reality, but the 1984 ad was not as important as you think. It ran once. Once. It became important as an icon later, but "everyone" doesn't remember how the commercial made them feel because most of them didn't see it. The Mac was, at the time, such a marvel of hardware and software engineering and so radically different than what was available at the time that it almost sold itself. You probably could not have picked a worse example to try to make the sales vs engineering case.
- rwallace 9y agoThe original Mac was actually not a very useful product; 128K of memory was enough to get a taste of the graphic user interface, but not enough to do much in the way of useful work. There was a flurry of initial sales to early adopters on the basis of the marketing, the potential, then it fell off. Sales only picked up again when the memory was increased to 512K. That tends to get forgotten nowadays because of what happened afterwards, but it's not at all the case that the original Mac sold itself based on its capabilities as a product.