Do this and feel good about it: * Create a leaderboard for your 'cheerleaders' (ie. the most cheery people). * Let them send eachother virtual gifts. Make

Do this and feel good about it: * Create a leaderboard for your 'cheerleaders' (ie. the most cheery people). * Let them send eachother virtual gifts. Make all but a few of them free. Do this and take a pill in order to sleep at night: * Automate the creation of 'sad' entries. (Just enough to make your 'cheerleaders' feel important, but not too much, or they will feel spammed) * Automate the sending of free gifts, send to lots of 'sad' people. Basically, here you're trying to seem like a vibrant gift-giving community. * Automate the sending of premium gifts, send to only a few 'sad' people. To set a precedent for paid gifts. Be sure to show this on your front page, and somewhere in your app. * After a real-life user posts a 'sad' entry, immediately redirect them to Facebook to share their sadness, thus increasing the spread.