The irony is I don't have a Phd or Masters for that matter (I do have a BS). The universities much like industry would rather have someone with huge relevant in

The irony is I don't have a Phd or Masters for that matter (I do have a BS). The universities much like industry would rather have someone with huge relevant industry experience than someone who has a Phd. It looks better on their marketing to say "We have the person who invented X, used by millions of websites" or "We have this best selling author" (in the English world) than "We have a person who got their Phd" That's for adjuncts though. I think for full-time professors they have PhD requirements per the accreditation boards that they need to maintain. But once the quota is met they can hire anyone.