The opposite. To a company with lots of money to spend (deep pockets) the author offered the client a large license fee for middleware that was important (to th

The opposite. To a company with lots of money to spend (deep pockets) the author offered the client a large license fee for middleware that was important (to the client). This is a bit of a mind game. Confirmation bias[0] and the sunk-cost fallacy[1] being what they are, after a client makes what she sees as a large investment in you and your product, she has tied her success to your success. [0]: https://en.wikipedia.org/wiki/Confirmation_bias https://en.wikipedia.org/wiki/Confirmation_bias [1]: https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion_and_the_sunk_cost_fallacy https://en.wikipedia.org/wiki/Sunk_cost#Loss_aversion_and_th...