Yeah, it's a tough line to walk between being a pure artist and a pure mercenary. The most rewarding use of one's time is to find a balance, like Sivers sugges

Yeah, it's a tough line to walk between being a pure artist and a pure mercenary. The most rewarding use of one's time is to find a balance, like Sivers suggests. I think many artists (perhaps to their financial detriment) value the process/journey as much as the destination. I know that personally, the motivation I have to finish a project peters out when I've solved the fun technical challenges.