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A link to the product page (Basis) would be helpful to give context. Sounds like a lot of advice veers toward enterprise sales.
by ernsheong 9y ago
A link to the product page (Basis) would be helpful to give context. Sounds like a lot of advice veers toward enterprise sales.
- tshanmu 9y agohttp://www.binomial.info http://www.binomial.info - Basis appears to be a GPU agnostic texture compression product
- rasjani 9y agoWhich is sort of interesting - while I have very little experience - I've dealt with this on QA side of things for automotive industry tooling a bit and getting the right texture format for what ever vendor and their product was always a problematic depending on variety of factors.
- nottorp 9y agoHe does say "middleware" a couple hundred times in the article. Most of his sales advice doesn't apply to off the shelf consumer software. Doesn't mean the article doesn't look insightful though.
- abraae 9y agoI imagine he was selling to techies. > 7. If you have a product that a very large company really wants, they'll still do everything they can to delay purchasing it for the market price. They'll try to hire you or your partner(s) away individually, or they'll wait as long as possible to see if you encounter hard financial times and go under. They won't come and just offer to license your product or buy you out until they've exhausted all other possibilities. This is the opposite of normal enterprise sales in my experience (we do HR software). If you are talking to the right person, and you have a solution to their business problem at a suitable price (not too high, not too low) then the very last thing they want to do is to kill the deal with these kinds of shenanigans. Selling to programmers though is the opposite, and frankly is to be avoided at all costs.