"For every dollar a shopper spent on breakfast cereal in 1980, today you'd have to spend $2.93" Source from 2015: https://www.cnbc.com/2015/09/28/puffs-flakes-

"For every dollar a shopper spent on breakfast cereal in 1980, today you'd have to spend $2.93" Source from 2015: https://www.cnbc.com/2015/09/28/puffs-flakes-and-dollars-why-your-breakfast-cereal-costs-so-much.html https://www.cnbc.com/2015/09/28/puffs-flakes-and-dollars-why... Which means that the marketing/advertising spends have increased in a disproportional manner. What a world we are living in.