> I believe Tim Cook is a good human who really does want what he says and leave the world in a better place than what they found it. I believe that all those

> I believe Tim Cook is a good human who really does want what he says and leave the world in a better place than what they found it. I believe that all those CEOs want to leave the world in a better place than what they found it. Even Larry Ellison, although his metric for "a better place" might look a bit weird for anybody not Larry Ellison. >> "When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." Accessibility is a matter of being able to sell devices into the public sector, something that Apple is quite interested in (eg public schools). That's directly ROI driven, and the quality of new apps working with VoiceOver makes their engagement with accessibility sometimes feel like a checkbox item: it takes a while of updating until new first-party apps are usable, and sometimes they degrade in favor of the latest fluffy UI redesign. > they've always been staunchly pro-privacy even when it was unpopular to do so during the FBI terrorist attack They did what ever other company does: Give them the data they had (the most recent, yet still too old, iCloud backup) and push back on any extra work, both because it's work and because it creates precedent. The main thing unusual in that case was that FBI and Apple discussed these matters through the media.