I've hoped and said for awhile that Mozilla should take this approach. And while they do talk about privacy, their messaging just doesn't seem that strong and c

I've hoped and said for awhile that Mozilla should take this approach. And while they do talk about privacy, their messaging just doesn't seem that strong and clear. Perhaps they can ride Apple's coattails to a degree, using some of the same language and messaging. Note that Apple and Mozilla both are differentiating themselves from the same competitor. (And Mozilla can add that they are open ('we develop everything in the open, so you can see what's in our products'), non-profit, and end-users have ultimate control, not Mozilla.)