I completely agree, and given their competitors' stances on privacy, it most certainly gives them a way to differentiate themselves and provide an advantage in

I completely agree, and given their competitors' stances on privacy, it most certainly gives them a way to differentiate themselves and provide an advantage in ways that others can't (or don't/won't). If they can provide value to customers through privacy and security in their products, that adds customer value to their products, which ultimately improves their bottom line. Privacy is privacy no matter what the motivation. Edit: We can ponder whether or not their motivations are sincere or not, but it may be a good business move in the long term as well as a genuine value for a person's privacy.