>My gut tells me Apple are taking this stance because they feel it affects their bottom line You are absolutely correct, but maybe not in a way you think you a

>My gut tells me Apple are taking this stance because they feel it affects their bottom line You are absolutely correct, but maybe not in a way you think you are. I currently whole heartedly believe that while Apple is obviously trying to maximize their profits, they are also in for the long game. They want the company to keep making money for decades to come. This means listening to concerns of your consumers is key. Some times I get this feeling that Samsung and other smart phone vendors are always trying to one-up their competition. While Apple is trying to just improve on their own shit. Which sometimes means that their product is strictly worse in some aspects, compared to their competition. Taking security seriously, which Apple has done in past years and now taking privacy seriously puts them in a very good position for the long term. They could have easily started to track their users and sell the data to get some instant boost in profits, but that would not have been good for business in long term.