Has that particular StackExchange has become a serious destination for foodies? They don't really have content that can't be found elsewhere, and my experience

Has that particular StackExchange has become a serious destination for foodies? They don't really have content that can't be found elsewhere, and my experience with other food sites (all recipes, martha, chowhound, etc.) isn't nearly as annoying as it is with SO's competition (ITToolbox, Experts Exchange). The only place that I've seen cooking.stackexchange.com mentioned is on geek sites like Hacker News, and Joel's RSS feed. They've got a long way to go before I would consider the cooking site a success outside of the nerd community.