It seems the meat and dairy industry is subsidized by the government. One source[1] quote $38 billion yearly while only $17 million goes to the fruit and vegeta

It seems the meat and dairy industry is subsidized by the government. One source[1] quote $38 billion yearly while only $17 million goes to the fruit and vegetable industry (The US). Shifting subsidies to greener and more ethical industries would be a good start. The "fake-meat" improves all the time and if it actually were cheaper (in-store) than the meat option things could start to happen. Typically that's not the case[2]. Probably due to a combination of scale, subsidies, willingness to pay amongst vegans and health concerned customers and store policy (key product might be sold at very low margins/loss to attract customers) Estimates of the external cost caused by the meat industry (health, pollution) is also quite high. Special taxes can be used here, while cutting taxes on better products. [1] https://www.peta.org/living/food/10-things-wish-everyone-knew-meat-dairy-industries/ https://www.peta.org/living/food/10-things-wish-everyone-kne... (admittingly not the most objective source) [2] Based on Norwegian stores