Note that this researcher, Dr. Brian Wansink, does not seem to actually hold any degrees in science, according to his CV: http://www.brianwansink.com/uploads/6

Note that this researcher, Dr. Brian Wansink, does not seem to actually hold any degrees in science, according to his CV: http://www.brianwansink.com/uploads/6/0/2/8/60286459/wansink_vita_2-19-16.pdf http://www.brianwansink.com/uploads/6/0/2/8/60286459/wansink... My guess is rather than being malicious, he actually just does not have a strong grounding in the scientific process despite years of professional experience. I hope he is now learning his lessons. My guess is his degrees in business administration, journalism, and marketing did not have the statistical and scientific rigor we would expect of someone conducting many high level statistical studies. Of course he could've learned these skills on his own, I just point this out as an interesting observation. I also don't think that only people with science degrees can conduct science. However, I think there might be a correlation here — it sounds like Dr. Wansick was better at marketing his studies than conducting them with statistical rigor.