I can't think of a single problem that an echo can solve for me that the phone in my pocket can't. Echo makes perfect sense for amazon but as a consumer I don'

I can't think of a single problem that an echo can solve for me that the phone in my pocket can't. Echo makes perfect sense for amazon but as a consumer I don't get what the benefit is. Apple will eat this market because they're smart enough to position the homepod as a premium speaker instead of a home assistant. They'll also eat into Sonos and Bose.