Even better, they should've started selling smartphone camera components to smartphone makers 5 years ago. Ride the disruptive innovation and all that, instead

Even better, they should've started selling smartphone camera components to smartphone makers 5 years ago. Ride the disruptive innovation and all that, instead of fighting it (and now losing). To be honest, I don't know if putting Android on DSLRs would've helped that much. Samsung tried a bit of that, too, and it didn't really work. Panasonic did, too. Eventually the smartphones just ate them up, from the bottom up. It's what disruptive innovations typically do. Incumbents usually can't win by slapping parts of the disruptive tech onto their older incumbent tech and call it a day. That doesn't seem to work usually. So DSLRs makers becoming lens, sensor, ISP, etc makers for the smartphone industry would've probably been a more successful approach. But they were too afraid of "cannibalizing themselves". But what disrupted incumbents who fear cannibalization always seem to miss is that the cannibalization will happen whether they do it or not. Staying out of the market won't help them that much in the long term.