> One of commenters mentioned that gov.uk has strict license agreement which prevents google from accessing analytics data. The problem is that a license agree

> One of commenters mentioned that gov.uk has strict license agreement which prevents google from accessing analytics data. The problem is that a license agreement prevents nothing; it may establish consequences for an action, should it occur and should it be detected and should the consequences be enforced, but it is unable to prevent that action from occurring. That's the difference between 'can' and 'may.' A license agreement can't prevent something; a technical measure (e.g., not using Google Analytics or using some form of privacy-preserving analytics protocol) can. If there's anything that human history teaches us, it's that Murphy's Law (that whatever can go wrong, will) holds: if it's possible for someone to do something one would rather he not, he probably will, sooner or later.