Befriend a superconnector. A superconnector is someone who knows everyone. You can identify a superconnector from a mile away. They are the ones who are usuall

Befriend a superconnector. A superconnector is someone who knows everyone. You can identify a superconnector from a mile away. They are the ones who are usually talking on their Blackberrys - talking with contacts and setting up deals. They love playing the role of connector and introducing people to other people. It's their raison d'être. When I first started my business, I was lucky enough to find a superconnector client. He was very happy with the results of my marketing work and proceeded to talk up my book and introduce me to influencial people and business owners in his network. Years later, I'm still benefiting from it. Find a superconnector. Befriend him or her (and be a good friend) and deploy the "first, ten" marketing strategy by Seth Godin as your newly expanded network unfolds: http://3.ly/firstten http://3.ly/firstten I promise you that the exposure you get this way will be a lot more salient than anything an online strategy can give you.