Camera makers do or have produced cameras with lesser or comparable qualities (for at least certain classes of use, such as for everyday users). These compete

Camera makers do or have produced cameras with lesser or comparable qualities (for at least certain classes of use, such as for everyday users). These compete against smartphones. Another case is the users who might buy a higher end camera but now find that decision hard to justify when for their purposes smartphones are at least adequate. A third case is there being less of a demand for professional photographers these days, in part because of smartphones, which also is a kind of competition that higher end cameras have to deal with. The bar of what smartphone cameras are capable of doing keeps rising, keeps eating into the territory of what previously required a standalone camera. All these things are competition that eat into profits, which in turn may affect those companies' abilities to produce high end cameras. Eg they may only be able to use cheaper components compared with what they could afford in the past.