Indeed. 'Big corp' would find it very hard to react when a profitable segment of their portfolio drops out (smartphone vs. simple camera / so you're struggling

Indeed. 'Big corp' would find it very hard to react when a profitable segment of their portfolio drops out (smartphone vs. simple camera / so you're struggling financially), while competition or complexity ramps up in another part of their portfolio (high end camera / I figure a new market structure is needed, but never before tried out). Snarky: It's just not thaught that way in business schools. Lookup Nikons financial trouble. Canon has no financial trouble, but seems to be quickly moving to other markets that are profitable (medical supplies). So perhaps they will just drop out of this market in a few years.