So the upsides of Vespa over Elasticsearch are speeding up the rate at which it scales? Ah, that seems reasonable for a company this size, but is there somethin

So the upsides of Vespa over Elasticsearch are speeding up the rate at which it scales? Ah, that seems reasonable for a company this size, but is there something in there that's of use for Startups? This blog post shows how Elasticsearch was used to reindex a 136TB dataset with 36B documents[1], so I'm unsure exactly where except for Google/Yahoo Scale companies Vespa is of use. I would like to understand howto utilize it though without adding an umnanagable complexity. EDIT: Maybe a Vespa Cloud startup, that abstracts the management and makes "Scalability as a Service" by utilizing other Cloud providers. -- [1] https://thoughts.t37.net/how-we-reindexed-36-billions-documents-in-5-days-within-the-same-elasticsearch-cluster-cd9c054d1db8 https://thoughts.t37.net/how-we-reindexed-36-billions-docume... [2] http://docs.vespa.ai/documentation/vespa-quick-start.html http://docs.vespa.ai/documentation/vespa-quick-start.html