It was likely due to HEVC licensing. HEIF is just the container, so they still should’ve provided ways to generate .heif files using other codecs like JPEG. Th

It was likely due to HEVC licensing. HEIF is just the container, so they still should’ve provided ways to generate .heif files using other codecs like JPEG. They may have assumed that many people would associate HEIF with HEVC (what would technically be a .heic file), and wanted to avoid confusion. But we’re still confused!