6 ms·

This idea that "truth" and "facts" was ever a profitable business comes from a very naive place. With the exception of encyclopedias (and even then...), newspap

This idea that "truth" and "facts" was ever a profitable business comes from a very naive place. With the exception of encyclopedias (and even then...), newspapers (owned by robber barons since day one, and then later mega-corps), text books (read "lies my teacher told me") etc have always been about profit. Newspapers historically were not driven by facts but by classified ads and cartoons. TV, even in its golden age, was always about advertisement. And as much as we pine for the days of Walter Cronkite etc, the truth perpetuated in media has always skewed white (fear of the minorities), status quo (fear of a revolution), and capitalist (fear of commies). Tweet storms and pontifications like these are grand standing but devoid of any real grounded perspective. Just because you're 40 now, and realizing that there's a bunch of bad shit that you don't have control over (and maybe even contributed to) doesn't mean that "tech" or "media" has "gone away from truth."

cirgue 9y ago
> With the exception of encyclopedias (and even then...), newspapers (owned by robber barons since day one, and then later mega-corps), text books (read "lies my teacher told me") etc have always been about profit. This is a profoundly naive view of how media works. In the past, advertisers made ad buying decisions based in part on the reputation of the outlet, and circulation of media was dependent on public consensus that something was a reliable source of fact. Tabloids were a niche market that people did not take seriously. Newspapers might make their money on ads and cartoons, but the only reason they were able to command money for their ad space was because people bought and trusted the paper. Now, the profit motive for content creation relies far less on reputation effects. It is possible to make enormous amounts of money even when most people think your content is complete bullshit.
- FilterSweep 9y ago
  > It is possible to make enormous amounts of money even when most people think your content is complete bullshit. most people is far more anecdotal than you might imagine.
- djshgakdfdh 9y ago
  > based in part on the reputation of the outlet The reputation is where the bias lies. Consider the new york times: you probably respect it if you agree with it. If you don’t, it’s crappy narrative journalism. This certainly aligns with the parent comment’s claim that “facts” have never been the forte of any media; they simply need to agree with their readers. There’s simply little need to get 100% accuracy when 70% suffices to continue subscriptions. Also, note that you can only see the issues in reporting if you’re closer to the story than the reporter is.
  - crpatino 9y ago
    Not disagreeing with you on the narrative side, but the newspapers of yesteryear held themselves to higher standards. Maybe in a world where the public was better educated (in general, people had less years of schooliing, but they learned a little less technical facts and much more critical thinking skills, IMHO) the newspapers could not get away with telling lies people wanted to hear. They needed to bend the truth subtly into a narrative that was aligned with the reader biases. This would inform the average reader of the real facts without challenging their world view too much; and a truly informed reader could approach the actual truth by picking up two or three reputable newspapers of different political affiliation and interpolating the middle ground in the nuances between stories. Today, average reading comprehension and attention span has dropped like a rock; and there are no real negative consequences from outright lying. It is much harder to figure out what's actually going on if your three (or ten, or twenty) sources cannot even agree on the basic facts.
  - cirgue 9y ago
    >The reputation is where the bias lies. So there's a difference between bias, which exists in every human communication imaginable, and abjectly bad writing and reporting. The major problem today is the latter. > Also, note that you can only see the issues in reporting if you’re closer to the story than the reporter is. That is absolutely not true at all. Most bad journalism today is insultingly bad. Take this article, which was the top article on Salon's 'News' section: https://www.salon.com/2017/09/26/george-clooney-donald-trump/ https://www.salon.com/2017/09/26/george-clooney-donald-trump... Basically, it is a puff piece about how George Clooney doesn't like Trump and has said as much. This article is clickbait designed to get likes on social media. Much of what is stated is probably true (I would not doubt that George Clooney said these things), but ultimately it doesn't matter. The point of the article is not to inform, it is to provoke a reaction. Salon used to be a reasonably thoughtful outlet. They now appear to be a tabloid. This is a pattern that has played out over the internet media for the past several years, and we are all definitely worse off for it.
- SandersAK 9y ago
  What you're describing is the narrative that most media barons pushed from the 50's onwards - the notion of "quality journalism" - it's the reason the Pulitzer prize exists at all (http://www.politico.com/magazine/story/2015/04/2015-pulitzer-prizes-jack-shafer-column-117151_Page2.html http://www.politico.com/magazine/story/2015/04/2015-pulitzer...). It was built to legitimize newspapers. Media barons didn't hire journalists because they were ethical and factually accurate. They created that narrative because otherwise those people wouldn't churn out relevant and timely content to suit their readership. When the readership changes, media follows it. There is no intrinsic value in serving up the truth as it pertains to stock price. Now you may argue that places like the NYT are the exception. But even here, this high falutin branding is there only to justify the power of ads for a different (read: intellectual) audience. If the NYT was forced to focus on one of their verticals today, would it be news? No. It would be food, fashion, and lifestyle because that's what drives all their traffic.
  - golergka 9y ago
    Excellent storytelling, strong narrative. Got any evidence to back it up though?
    - SandersAK 9y ago
      https://www.google.com/search?q=the+fall+of+journalism&oq=the+fall+of+journalism&aqs=chrome..69i57j0l5.2064j0j7&sourceid=chrome&ie=UTF-8 https://www.google.com/search?q=the+fall+of+journalism&oq=th... There are dozens of papers written about this - but the main thought exercise is to just consider that if the "truth" was the core value of media, of course they would double down on it.
      - golergka 9y ago
        So, you're OK with wasting a lot of effort to tell a story, but when asked to back it up, you instantly resolve to the simple "google why I'm right". People are certainly moving their efforts from facts to opinions and emotion.
- panarky 9y ago
  The author missed the biggest economic difference between fact-driven businesses and signal-driven businesses. Today, to make money in a fact-driven business, you must restrict access to information. For example, those who originate high-quality news have large payrolls of journalists in the field, layers of editors and fact-checkers, etc. They typically fund the business by restricting access with subscriptions, paywalls, premium content, and the like. Fact-based businesses have small audiences with high cost per customer. But signal-based businesses that sell opinion, tribal identification, status and emotion thrive through broad distribution. They need to maximize social sharing and generate large audiences. Signal-based businesses are typically free or have very low per-user costs. They selectively remix content from fact-based businesses for their audiences, and add commentary, outrage, emotion and tribal identity.
  - zaptheimpaler 9y ago
    Good point. Do you have any examples of fact based businesses? I can think of ONE(!) - Stratecherry by Ben Thompson, but I'm really craving more. Its not just facts, its facts in service of telling a story - truth. "Raw" facts by themselves are hard to contextualize for an uninformed person. I really want more like that.
    - coupdetaco 9y ago
      You really shouldn't share this here per the ToS. Also, the financial Times and Bloomberg machines are vehicles for expensive facts.
  - TheOtherHobbes 9y ago
    This is manifestly not true in public journalism. In the UK the paywalled newspaper all produce opinion propped up by heavily editorialised reporting, which tries hard to appear fact based but is anything but. As others have pointed out, what has happened is that the status of "fact-based journaiism" has been degraded - because most "fact-based journalism" was only ever opinionation written in a high-status social register. The real change has been the obvious shift in the social register of public writing, from schoolmaster-ish formal and paternal authority, to inclusive, child-like, and trivial accessibility. It's not quite true that neither was ever in the fact business, and the old model did a far better job of hiding it. But it was much less fact-oriented than it appeared to be. And the old long-form journalistic style of writing used to describe factual experiences - e.g. travelogues - has been replaced by short-form subjective quick-hit social media posts, often supported by amateur photos or captioned memes. (I.e. fixed-format DIY cartoons.)
willvarfar 9y ago
(Tangent: many countries have national tv channels that are paid by license fees or taxation. These channels strive to be independent, neutral and objective. And although it's quite in fashion to be negative about eg the bbc, I think they succeed really very well.)
- baq 9y ago
  > These channels strive to be independent, neutral and objective. yeah, maybe, in some countries. in others, they're exactly where the money leads: propaganda channels of the currently ruling party.
- rjbwork 9y ago
  I dunno man, the BBC from what I hear/read is really biased towards the left.
  - deleted 9y ago
    [deleted]
  - programmarchy 9y ago
    NPR, too. I think this is largely because it is the left who typically seeks out public funding for social programs.
  - evanwise 9y ago
    From my perspective, as a leftist and not a liberal, I'd describe the BBC and NPR as having, largely, a liberal / centrist viewpoint. I don't think I've ever heard the BBC advocating seizing the means of production or NPR agitating for a general strike. If you are in the US, consider that our entire political compass is shifted very far to the right. In Europe, the Democrats would be considered a center-right party and the Republicans would be a far-right, borderline extremist party. Regardless of where you fall on this spectrum, it's important not to fool yourself into thinking you are in the "center" or have some "objective" viewpoint from which you can label things "left" and "right", when everything in politics is so contextual.
zaptheimpaler 9y ago
The most perverse part of this whole thing is that people cant/wont pay appropriately for truth. Otherwise it would be as simple as setting up a newspaper that is fully paid for by people - no ad money, no one pulling your strings. Lies are only unmasked as lies months/years later where no one even remembers the whole arc of the conversation well enough, or sees the actors that spread lies to think "huh if we all had known the truth at the outset, none of this shit would have happened". Its the same problem with online education - you can put up courses but there are many more courses than motivated learners, even fewer who would pay for it except to signal worth to employers. Do you have any ideas on how to make truth even slightly profitable?

cirgue 9y ago

> With the exception of encyclopedias (and even then...), newspapers (owned by robber barons since day one, and then later mega-corps), text books (read "lies my teacher told me") etc have always been about profit. This is a profoundly naive view of how media works. In the past, advertisers made ad buying decisions based in part on the reputation of the outlet, and circulation of media was dependent on public consensus that something was a reliable source of fact. Tabloids were a niche market that people did not take seriously. Newspapers might make their money on ads and cartoons, but the only reason they were able to command money for their ad space was because people bought and trusted the paper. Now, the profit motive for content creation relies far less on reputation effects. It is possible to make enormous amounts of money even when most people think your content is complete bullshit.

FilterSweep 9y ago
> It is possible to make enormous amounts of money even when most people think your content is complete bullshit. most people is far more anecdotal than you might imagine.
djshgakdfdh 9y ago
> based in part on the reputation of the outlet The reputation is where the bias lies. Consider the new york times: you probably respect it if you agree with it. If you don’t, it’s crappy narrative journalism. This certainly aligns with the parent comment’s claim that “facts” have never been the forte of any media; they simply need to agree with their readers. There’s simply little need to get 100% accuracy when 70% suffices to continue subscriptions. Also, note that you can only see the issues in reporting if you’re closer to the story than the reporter is.
- crpatino 9y ago
  Not disagreeing with you on the narrative side, but the newspapers of yesteryear held themselves to higher standards. Maybe in a world where the public was better educated (in general, people had less years of schooliing, but they learned a little less technical facts and much more critical thinking skills, IMHO) the newspapers could not get away with telling lies people wanted to hear. They needed to bend the truth subtly into a narrative that was aligned with the reader biases. This would inform the average reader of the real facts without challenging their world view too much; and a truly informed reader could approach the actual truth by picking up two or three reputable newspapers of different political affiliation and interpolating the middle ground in the nuances between stories. Today, average reading comprehension and attention span has dropped like a rock; and there are no real negative consequences from outright lying. It is much harder to figure out what's actually going on if your three (or ten, or twenty) sources cannot even agree on the basic facts.
- cirgue 9y ago
  >The reputation is where the bias lies. So there's a difference between bias, which exists in every human communication imaginable, and abjectly bad writing and reporting. The major problem today is the latter. > Also, note that you can only see the issues in reporting if you’re closer to the story than the reporter is. That is absolutely not true at all. Most bad journalism today is insultingly bad. Take this article, which was the top article on Salon's 'News' section: https://www.salon.com/2017/09/26/george-clooney-donald-trump/ https://www.salon.com/2017/09/26/george-clooney-donald-trump... Basically, it is a puff piece about how George Clooney doesn't like Trump and has said as much. This article is clickbait designed to get likes on social media. Much of what is stated is probably true (I would not doubt that George Clooney said these things), but ultimately it doesn't matter. The point of the article is not to inform, it is to provoke a reaction. Salon used to be a reasonably thoughtful outlet. They now appear to be a tabloid. This is a pattern that has played out over the internet media for the past several years, and we are all definitely worse off for it.
SandersAK 9y ago
What you're describing is the narrative that most media barons pushed from the 50's onwards - the notion of "quality journalism" - it's the reason the Pulitzer prize exists at all (http://www.politico.com/magazine/story/2015/04/2015-pulitzer-prizes-jack-shafer-column-117151_Page2.html http://www.politico.com/magazine/story/2015/04/2015-pulitzer...). It was built to legitimize newspapers. Media barons didn't hire journalists because they were ethical and factually accurate. They created that narrative because otherwise those people wouldn't churn out relevant and timely content to suit their readership. When the readership changes, media follows it. There is no intrinsic value in serving up the truth as it pertains to stock price. Now you may argue that places like the NYT are the exception. But even here, this high falutin branding is there only to justify the power of ads for a different (read: intellectual) audience. If the NYT was forced to focus on one of their verticals today, would it be news? No. It would be food, fashion, and lifestyle because that's what drives all their traffic.
- golergka 9y ago
  Excellent storytelling, strong narrative. Got any evidence to back it up though?
  - SandersAK 9y ago
    https://www.google.com/search?q=the+fall+of+journalism&oq=the+fall+of+journalism&aqs=chrome..69i57j0l5.2064j0j7&sourceid=chrome&ie=UTF-8 https://www.google.com/search?q=the+fall+of+journalism&oq=th... There are dozens of papers written about this - but the main thought exercise is to just consider that if the "truth" was the core value of media, of course they would double down on it.
    - golergka 9y ago
      So, you're OK with wasting a lot of effort to tell a story, but when asked to back it up, you instantly resolve to the simple "google why I'm right". People are certainly moving their efforts from facts to opinions and emotion.
panarky 9y ago
The author missed the biggest economic difference between fact-driven businesses and signal-driven businesses. Today, to make money in a fact-driven business, you must restrict access to information. For example, those who originate high-quality news have large payrolls of journalists in the field, layers of editors and fact-checkers, etc. They typically fund the business by restricting access with subscriptions, paywalls, premium content, and the like. Fact-based businesses have small audiences with high cost per customer. But signal-based businesses that sell opinion, tribal identification, status and emotion thrive through broad distribution. They need to maximize social sharing and generate large audiences. Signal-based businesses are typically free or have very low per-user costs. They selectively remix content from fact-based businesses for their audiences, and add commentary, outrage, emotion and tribal identity.
- zaptheimpaler 9y ago
  Good point. Do you have any examples of fact based businesses? I can think of ONE(!) - Stratecherry by Ben Thompson, but I'm really craving more. Its not just facts, its facts in service of telling a story - truth. "Raw" facts by themselves are hard to contextualize for an uninformed person. I really want more like that.
  - coupdetaco 9y ago
    You really shouldn't share this here per the ToS. Also, the financial Times and Bloomberg machines are vehicles for expensive facts.
- TheOtherHobbes 9y ago
  This is manifestly not true in public journalism. In the UK the paywalled newspaper all produce opinion propped up by heavily editorialised reporting, which tries hard to appear fact based but is anything but. As others have pointed out, what has happened is that the status of "fact-based journaiism" has been degraded - because most "fact-based journalism" was only ever opinionation written in a high-status social register. The real change has been the obvious shift in the social register of public writing, from schoolmaster-ish formal and paternal authority, to inclusive, child-like, and trivial accessibility. It's not quite true that neither was ever in the fact business, and the old model did a far better job of hiding it. But it was much less fact-oriented than it appeared to be. And the old long-form journalistic style of writing used to describe factual experiences - e.g. travelogues - has been replaced by short-form subjective quick-hit social media posts, often supported by amateur photos or captioned memes. (I.e. fixed-format DIY cartoons.)

willvarfar 9y ago

(Tangent: many countries have national tv channels that are paid by license fees or taxation. These channels strive to be independent, neutral and objective. And although it's quite in fashion to be negative about eg the bbc, I think they succeed really very well.)

baq 9y ago
> These channels strive to be independent, neutral and objective. yeah, maybe, in some countries. in others, they're exactly where the money leads: propaganda channels of the currently ruling party.
rjbwork 9y ago
I dunno man, the BBC from what I hear/read is really biased towards the left.
- deleted 9y ago
  [deleted]
- programmarchy 9y ago
  NPR, too. I think this is largely because it is the left who typically seeks out public funding for social programs.
- evanwise 9y ago
  From my perspective, as a leftist and not a liberal, I'd describe the BBC and NPR as having, largely, a liberal / centrist viewpoint. I don't think I've ever heard the BBC advocating seizing the means of production or NPR agitating for a general strike. If you are in the US, consider that our entire political compass is shifted very far to the right. In Europe, the Democrats would be considered a center-right party and the Republicans would be a far-right, borderline extremist party. Regardless of where you fall on this spectrum, it's important not to fool yourself into thinking you are in the "center" or have some "objective" viewpoint from which you can label things "left" and "right", when everything in politics is so contextual.

zaptheimpaler 9y ago

The most perverse part of this whole thing is that people cant/wont pay appropriately for truth. Otherwise it would be as simple as setting up a newspaper that is fully paid for by people - no ad money, no one pulling your strings. Lies are only unmasked as lies months/years later where no one even remembers the whole arc of the conversation well enough, or sees the actors that spread lies to think "huh if we all had known the truth at the outset, none of this shit would have happened". Its the same problem with online education - you can put up courses but there are many more courses than motivated learners, even fewer who would pay for it except to signal worth to employers. Do you have any ideas on how to make truth even slightly profitable?