He raises an interesting point about the opportunity cost of giving away these cases when they would have been selling loads of them. Remember people said Apple

He raises an interesting point about the opportunity cost of giving away these cases when they would have been selling loads of them. Remember people said Apple were undamaged by the iPhone 4 leak, that they lost no competitive advantage? Well nobody thought about the case market, which until then only Apple had the necessary information to enter. Must have cut into their head-start by a few million...