Datum: medium and large treatment providers are willing to pay around a $5,000 CPA in sales and marketing costs. A huge amount of this, on average, goes to Goo

Datum: medium and large treatment providers are willing to pay around a $5,000 CPA in sales and marketing costs. A huge amount of this, on average, goes to Google. Just by removing AdWords from the equation, Google could reduce per-admit costs by thousands of dollars. (Of course, those costs would likely just go to third party lead resellers, who are in the grey area of patient brokering IMO)