Mobilizing their user base is absolutely a tactic that Uber uses / expects to work. It's interesting, even when I was (briefly) working there, I found myself fr

Mobilizing their user base is absolutely a tactic that Uber uses / expects to work. It's interesting, even when I was (briefly) working there, I found myself frequently incredulous that there were people internally who genuinely believed that Uber and its mission were akin to some sort of social movement. To be clear, I think there are some good things about mobility alternatives (including Uber), I just find the David-vs-Goliath / we-are-fighting-for-justice viewpoint... odd. EDIT: I should note that the credulous / incredulous divide exists in the general populace. I still find people who, when confronted with the evidence of some of Uber's shadier actions, respond with "Uber has to play tough to compete."