There are further examples that Apple takes privacy seriously: 1) end-to-end encryption of all iMessages 2) encrypted iCloud content 3) making password manageme

There are further examples that Apple takes privacy seriously: 1) end-to-end encryption of all iMessages 2) encrypted iCloud content 3) making password management accessible to a lot of people who would not pursue it otherwise (with Keychain) 4) attempting MAC address randomization to prevent WiFi tracking, though from this paper [1] it appears to be broken. Having worked there for a time, in my opinion privacy is deeply ingrained in the company culture. Much easier solutions are avoided if they sacrifice the customer's privacy. Further, it seems many of the decisions are made to minimize the amount of information required at each step to the absolute essentials. These concerns permeate internal technical discussions -- it is not just marketing materials. They also have pretty extensive privacy materials on their website [2, 3]. While that may not be useful to the HN crowd, hopefully it makes privacy more accessible to some segment of their customers who actually read it. References: [1] PDF warning: https://arxiv.org/pdf/1703.02874.pdf https://arxiv.org/pdf/1703.02874.pdf [2] https://www.apple.com/privacy/approach-to-privacy/ https://www.apple.com/privacy/approach-to-privacy/ [3] https://support.apple.com/en-us/HT202303 https://support.apple.com/en-us/HT202303