There is actually lots of business value in this data. One research https://arxiv.org/abs/1401.5710 https://arxiv.org/abs/1401.5710 found: "There is significan

There is actually lots of business value in this data. One research https://arxiv.org/abs/1401.5710 https://arxiv.org/abs/1401.5710 found: "There is significant discrepancy between a user's stated dating preference and his/her actual online dating behavior." For how much discrepancy, read the paper.