You are comparing cryptocurrencies to highly regulated securities markets. I don't think that is a fair comparison yet. From the average person cryptocurrencies

You are comparing cryptocurrencies to highly regulated securities markets. I don't think that is a fair comparison yet. From the average person cryptocurrencies look exactly like a Ponzi Scheme. People who got in early are most likely to make money. Many other could as well. But the majority will not and if a majority tried to get out we'd find that there is not enough liquidity in the market to back it. Maybe someday it will be fair to compare cryptocurrencies to securities, but for now it's is closer to junk bonds or a ponzi scheme. And I don't think a marketing and branding campaign is what it needs, it's structure and security.