>>it costs a serious amount of money to make, requires a very expensive infrastructure with high maintenance cost...Also they probably lack the skill to do this

>>it costs a serious amount of money to make, requires a very expensive infrastructure with high maintenance cost...Also they probably lack the skill to do this.... " all solved by money, virtually unlimited money as Apple makes $45+ billion in income each year and has some $200+ billion in bank. They can bid against google for google's top search engineers and Google will run out of money first.. There is a lot of money in search, maybe not as much as Google is making now (90% of their page is ads) but still a lot money, more than enough to make the investment worthwhile.