> but since they don't collect a lot Apple doesn't need to collect anything at all for privacy to be a concern. The iPhone stores as much of your information

> but since they don't collect a lot Apple doesn't need to collect anything at all for privacy to be a concern. The iPhone stores as much of your information as any other phone by another maker. Which is why Apple's devices are notable for privacy-minded folks, since their hardware and software make it much more difficult to crack into the device than with other phones. There is nothing "magical", as you say, about how Apple does this. The difference is that, for whatever reason, they do in fact seem to care more about privacy than other companies. Whether that is driven by market sentiment or not does not change this fact.