We should edit the blog post to make this clear - thank you for pointing it out. But for the record, it refers to a piece of advice we sometimes give, to "beco

We should edit the blog post to make this clear - thank you for pointing it out. But for the record, it refers to a piece of advice we sometimes give, to "become the 007 version of yourself". James Bond is always competent, cool, collected; even in the face of everything blowing up. Since as a founder, things are constantly going wrong, it can be helpful to think about remaining as calm as James Bond would be.