This is the definition of a gimmick. How is this superior to the various existing bluetooth-based solutions. Need to navigate without looking at a screen? Bluet

This is the definition of a gimmick. How is this superior to the various existing bluetooth-based solutions. Need to navigate without looking at a screen? Bluetooth headphones or a bluetooth connection to your car. Need to skip a track when listening to music? Bluetooth headphones or a bluetooth connection to.... Need to "handle a call"? Bluetooth head-